The Capitol
Identity
2011

The Capitol is the premier South Yarra luxury apartment address for Melbourne’s urban elite. Designed by Bates Smart, The Capitol offers unrivalled designer appointments, generous spaces, and views of the city skyline and Port Phillip Bay. Setting a new benchmark for premium apartment living, these residences, straddle the corner of Toorak Road and Chapel Street. FOD have branded the development and worked in collaboration with artists and photographers from around the world to deliver a marketing campaign that eschews the typical approach to property development promotion, and depicts ‘the Capitol way of life’.

Collaborators: Jean-Philippe Delhomme, Filipe Jardim, Daniel Riera, Sebastian Gollings, Ben Briand, Cameron Bruhn, Peter Bennetts and Bates Smart