Melbourne’s GPO
Campaign, Art Direction, Marketing Communications
2011

Melbourne’s GPO, home to retailers such as Acne, sass + bide, Willow, Akira Isogawa, launched a new campaign to communicate its unique offering as an iconic retail destination for contemporary fashion. Featuring the work of Finnish illustrator Laura Laine, the campaign depicts a larger than life series of fashion experiences. This campaign signifies the start of a new direction for Melbourne's GPO.

Illustration: Laura Laine