Baker D. Chirico
Identity
2011

Baker D. Chirico celebrated the launch of their new identity with the opening of their second store, in the inner city suburb of Carlton. The project was a unique collaboration between FOD, architects March Studio, artist and fashion designers PAM and Daniel Chirico – Australia’s most recognised artisan bread maker. Focused on the juxtaposition between age-old tradition and craft, and contemporary design thinking with a surreal twist, the new store creates a truly unique and unexpected experience.

Photography: Peter Bennetts